The Coalition - " In to the Deep "

Deliverables: Art Direction for the Tour, 10-poster series, social media direction, photoshoot direction, Recap videos after the live show
Cities: Toronto (Tapestry, Jul 24), Edmonton (88108 + Southbound Brewing, Jul 4-5), Vancouver (Jul 2)

Concept
The ocean as a mirror for the self. A world of submersion, self-acceptance, and haunted blue light. Every poster, photo, and post is a frame from one continuous fall - not in fear, but in release.

Emotional Arc
Falling → Submerging → Lost in Depth → Finding Calm → Accepting Yourself. Every design decision maps to a point on this journey.